The Koblerr Group is in noticeable existence in the footwear arena in Tamil Nadu, now for the last 28 years. Currently the business is segregated into two distinct fronts, namely Distribution & Retail.
Not in the miss the retail boom, Koblerr anticipated the true emergence of retail business in India and kick started it’s maiden retail venture in Chennai in the year 1995. After 22 successful years, Koblerr has become the preferred retail destination as its gets closely bonded to it’s discerning clientele thru it’s premium retail stores in TTK Road and Anna Nagar, Chennai
The store is about 3500 sq ft spread over two floors. The ground floor is dedicated for men’s shoes. The first floor gets exclusive display and offerings for women’s & children footwear.
The store is a single level shoppers delight spread across 2600 sq ft stocking men’s, women’s & children footwear.
Product Profile at Retail end
We retail all the international & national brands. International brands like LEE COOPER, FLORSHEIM, CLARKS, EGLE, CROCS, ADIDAS, LEVIS, DR SCHOLLS, HUSH PUPPIES, FIT FLOP, SKECHERS. Most of the women’s footwear is out sourced from across India, Italy & Thailand and the same is sold under the koblerr brand.
Target consumers & Retail mix
Koblerr takes pleasure in holding onto excellent clientele in Chennai offering nothing other than the best products, incomparable ambience & impeccable customer service. The store caters to the style conscious upper middle customers who have an eye for fashion. Over the years ,we have very happily build upon a loyal base of customers. As most of the men’s footwear products are sourced from the in-house distribution set up, the store enjoys the advantage in terms of the best range & logistics of supply chain. The women’s footwear is exclusively sourced from the top of the line manufacturers / designers across India & imported from other parts of the world. To remain in a contemporary mode, key trends and color forecast are given to the suppliers who develop the products on the assigned concept lines.
The men’s footwear operates on varied price points such as Rs 1295 to Rs 10,000, while for women’s footwear it would be Rs 595 to Rs 7600.
Retail Design Initiatives
The display is well spaced out with a separate promotion window in both the stores to highlight the key styles or trends of the season. The premium range is displayed at the key location within the store. The floor display units showcase beach wear & V thongs. The new store in Anna Nagar has been toned up in orange / white combination keeping in view the need to add more vibrancy & color to the store interiors. Not to miss, lot of space has been ear marked for in-store visuals & branding.
We are planning to set up another 3 stores within the next 24 months across Southern part of India, commencing from Tamil Nadu.
Future of Footwear Retail / Trends in India
The Indian footwear market is getting mature and poised for further growth , especially on the retail front with varied set of exclusive stores, large format national chains & multi brand stores taking ominous positions. There is a distinctive advantage of the multi brand stores like koblerr in terms of better understanding of local customers taste, personalized service, better logistics & availability of all brands under one roof. The Indian consumer is today far more conscious about the latest international styling due exposure of the media & increased foreign travel. Hence for a livewire retailer like Koblerr, it is critical to possess a cutting edge in our approach and spirit to keep pace with the changing consumer trends. Also, big international brands have started opening up the market with their exclusive stores with great interiors & the same products, which were being offered overseas.